MAIN & MILL - ALL TERRAIN BEER HANDLE
Main & Mill Brewing came to us with the intention to create a handle to help launch their new 'light lager' flavor. A portion of the proceeds from this beer are dedicated to supporting outdoor facilities in Jefferson County, MO.
01 - ideation
Since this beer is dedicated to outdoor charity, I leaned into the can's nature artwork. Main & Mill wanted to see what we could offer, while potentially going down a classic & clean route.
02 - Refinement
After the first sketch round, they wanted to go towards the clean & classic shape language, which was fleshed out below:
03 - final design
We experimented with a few different colors of wood & shades of gold for the artwork, landing at the final design below: The final renders below were modeled by my art director, Mark Dezolt.
